AI strategy
Deciding together where AI creates real value in your organisation, what comes first and what can wait. At management level, without the hype.
I'm Geert, and also BVGeert. With AI you can be a full company on your own. The weak spot: everything depends on one person. That's why there's the Appfabriek. It turns good ideas into products that keep running, even without me.
Founder Newminds · 20 years · exit to Axelio One click, then sign in without a password. You hear about it when something new comes off the line.
The Factory builds my products, keeps them cost-covering, keeps them working and supports their users. Whether I am around or not.
Since mid-2025 I have AI do everything. At the same time I was CTO of Newminds, now part of Axelio, until the end of 2025. That showed me up close how big the shift coming to business really is. This year I coached on AI at Axelio, Dasko and Aviko, and supported Aviko's management on their AI strategy.
Deciding together where AI creates real value in your organisation, what comes first and what can wait. At management level, without the hype.
From first step to daily habit. I coach and guide you while you build AI into your work and company.
Development and management of apps, built by AI and supported by AI. Through Appfabriek, my own brand.
What the factory builds is in one place: the line on appfabriek.com. Every product with its station, what it proved and what it cost.
Let go of the ego, and you build something that carries on without you.
Get to know me personally ⟶
I live in Hengelo in the Netherlands, I'm married and father of three daughters. Outside of work I look for space: in music, in nature and in the moment itself.
I've been an entrepreneur since I was 22. Newminds was my work for twenty years and a big part of who I was. After the sale to Axelio I let it go and started again, with more space and less hurry.
Drawn to non-duality for some twenty years, starting with Eckhart Tolle. Meditation keeps me close to what is here now.
At home, on the road and live whenever I can. A good concert puts everything back in place.
Lots of walking, and often on the road in the van. No fixed route, always a camera. Follow along at @hymercapetown.






Curious what I do for work?
A company of one, with a factory behind it. AI strategy, coaching and apps via the Appfabriek. Hengelo, NL.
AI strategy for leadership · Building and running apps with Appfabriek · Founder Newminds (exit to Axelio)
Entrepreneur since 22. For twenty years I built Newminds, until its sale to Axelio. Since 2025 I work fully on AI. AI makes it possible to be a company on your own. That's BVGeert. With my Appfabriek, good ideas become working products, and keep running. I help leadership teams and founders decide what AI should do for them, guide them along the way, and build and run the apps that come out of it.
Hengelo, NL. Married, father of three daughters. Walks, listens, meditates. Often on the road in the camper van. Photos on Pexels: @geert.
Our digital foundations come from a handful of companies, on a business model in which the user is the raw material. AI has broken the barrier of scale: a small team with agents on its own hardware can now build what used to take a tech giant. So software can belong to its users again: open source, cooperative, on its own infrastructure.
I carry out and spread that vision with p2tp, power to the people. Appfabriek is the workshop.